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Have
you ever wondered where the good old
poppers from the ‘70s went? The
ones that never gave you a headache,
stayed fresher longer, and packed far
more punch?
When
I started going out in London in the
mid-seventies, good poppers were everywhere.
We had RUSH®, HARDWARE®, BOLT®,
and QUICKSILVER®, just to name a
few. What’s more, they didn’t
give you headaches. They didn’t
make you feel sick. They didn’t
go flat. Poppers were so popular, in
fact, and so loved, that the most famous
gay nightclub in the world, London’s
Heaven, even had an annual Mr. HARDWARE®
contest. Even magazines like Playboy
and Penthouse had feature articles on
RUSH®, singing its praises, calling
it “joy beyond words” and
“the closest thing to a true aphrodisiac.”
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But
whatever happened to the great
poppers we used to get in the
‘70s?
Over the
past decade RUSH®, and all
the other great brands of poppers,
seemed to disappear from the
shelves. New brands popped up.
Reds, Rave, Liquid Gold, TNT
and Purple Haze. But none of
these packed the punch of the
old poppers.
I may be a bit older now, and
may not be a “club kid”
any more (well not every Saturday),
but I still love the “rush”
of a good bottle of poppers
(sex is so hot with them!).
And the more I thought about
the disappearance of RUSH®,
the more my
curiosity got the better of
me…
I went on a journey to find
out what happened. And along
the way, I discovered an interesting
story…
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RUSH®,
it turns out, made its debut in
London about the same time I did.
It arrived in the U.K. around
1974, and literally became an
overnight sensation. But
poppers were nothing new.
Doctors had been administering
amyl nitrite to patients suffering
from angina since 1859. Then partygoers
got their hands on it - for the
euphoric rush. But amyl nitrite,
which came in small glass vials,
had to be cracked or “popped”
open, and was only obtainable
from the chemist - if you had
a script.
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Then
came the ‘70s RUSH® …
After 115 years of amyl-based nitrites,an
American company called Pacific Western
Distributing (known as PWD)
“reinvented” poppers, as
we knew them. Using a new, stronger,
and more expensive nitrite, called isobutyl
nitrite, RUSH® was now available
over the counter and could be found
at clubs, bars, video and book shops,
even music stores. These “new
poppers” were packaged in small
amber glass bottles and lasted for months.
So great was the success of this new
nitrite, that according to Time
Magazine,
by 1977, (just three years after the
introduction of RUSH®) the liquid
aroma industry was delivering sales
in excess of $50 million per year.
The amazing thing is: That same company,
PWD, is still
around today – and it is still
delivering the very same poppers I used
to enjoy in the ‘70s!
In fact,
I found out that 25,000 bottles of the
exact same ‘70s RUSH® Formulas
are still sold worldwide each day!
In a moment, I’ll
tell you where you can get your hands
on a bottle!
But first...
>
Go here to discover the truth about
poppers for yourself!
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